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What does it mean to be data driven? Becoming data driven means not only looking at data on a daily basis, but using it when approaching every business decision. Every member of your team or organization should be expected to analyze and learn from data. Your business metric-driven goals and objectives should be transparent throughout […]

When working with data sets, it’s important to make sure that your data is being properly and efficiently presented to your audience. There are many different features and tricks you can use on your visualizations to make sure they are understandable, succinct, and informative. Here are some quick formatting choices and additions that will improve overall […]

Embedded analytics are powerful for adding value and stickiness to your desktop and mobile apps, and buying analytics from a third-party vendor can be the most efficient way to take advantage of the data your apps generate. Today there is a huge market of vendors offering application development tools and services, with many firms providing specialist analytics and visualization […]

The embedded analytics build vs buy decision defines more than cost. It shapes product strategy, roadmap velocity, and customer adoption. Building promises control but comes with hidden costs, resource strain, and long-term technical debt. Buying accelerates time to market, delivers branded experiences, and ensures scalability without unpredictable pricing. For SaaS leaders, the real value lies in focusing internal teams on innovation while relying on proven platforms for analytics. Making the right decision safeguards ROI, strengthens retention, and positions your product to compete in markets where analytics is now a core expectation.

The apps you create, whether for mobile or desktop, generate huge amounts of data, both from user input and information collected passively. If your app can make use of this data in way that creates value for the end user, your app will be more “sticky” — a key differentiator in a highly competitive market. Many app developers are now […]