Elevating Warehouse Visibility and Operational Intelligence with Reveal

Meet Synergy Logistics

Synergy Logistics is a trusted provider of warehouse management solutions, helping global enterprises streamline, automate, and optimize operations for over 50 years. Its powerful cloud-based Tier 1 warehouse management system, SnapFulfil, leverages automation, real-time data, and seamless fulfillment strategies that empower businesses to quickly adapt to changing customer demands while driving efficiency and cost savings. With easy integration to ERP, e-commerce, and TMS platforms, SnapFulfil simplifies implementation and ensures real-time data flow across the supply chain.

As Synergy Logistics continues to expand its customer base and technical capabilities, they recognized a growing need for real-time, feature-rich embedded analytics that would provide their clients with a single pane of glass, bringing together data from multiple sources and offering real-time data visualizations. It was especially important that any stakeholder—from warehouse managers and marketing executives to sales teams and administrative staff—have the ability to create customized drag-and-drop data visualizations. As a result of their search for a solution, they chose Reveal, Infragistics’ award-winning embedded analytics platform.

Warehouse Shipments Dashboard.

We needed a comprehensive dashboard and a reporting solution that was embedded into our application and Reveal was the missing link

Anish Mackan, CTO, Synergy Logistics.

The Reveal Impact

Reveal was seamlessly embedded within SnapFulfil, acting as a unified analytics engine that empowers clients worldwide to visualize immediate, actionable insights. Prior to implementing Reveal, operational data was siloed, often requiring technical expertise or third-party tools to extract meaningful intelligence.

“We deployed Reveal by rolling out a set of dashboards with base visualizations to all our customers,” explained Smitha Raphael, Chief Product and Delivery Officer, Synergy Logistics. “Then, they can take advantage of Reveal to create their own dashboards with a custom set of visualizations.”

With Reveal, Synergy Logistics customers gain:

• Real-time visibility: track the full fulfillment journey—from inbound receipts to outbound shipments
• Performance insights: spotlight top operators and reveal areas needing attention
• Inventory intelligence: identify fast- and slow-moving SKUs across multiple locations
• Cross-warehouse clarity: reroute orders and optimize space using real-time stock data
• Stakeholder alignment: deliver tailored dashboards for every level—from warehouse floor to C-suite

By embedding Reveal directly into the SnapFulfil ecosystem, Synergy Logistics equips its clients with the clarity and agility needed to stay competitive in today’s fast-moving warehousing environment.

“Reveal brings everything under one roof, and it allows our customers to pull data and specific views from various environments and databases without logging into multiple sites,” Smitha added. “Having real-time visibility into inbound shipments and order arrivals at multiple facilities is critical for warehouse managers as it empowers them to act faster and plan smarter.”

Warehouse Summary Dashboard.

A Game-Changer for Multi-Site Clients

One Synergy Logistics global client with eight warehouses needed consolidated visibility across geographically dispersed facilities. Before Reveal, each site had separate databases, requiring users to log into multiple systems. With Reveal, SnapFulfil built a central visualization hub where:

• A single, unified dashboard consolidates KPIs across all warehouses—providing a real-time, unified pulse at a glance.
• Inter-warehouse shipments and receipts are tracked in real time for seamless coordination, reduced delays, and improved inventory accuracy across locations.
• Users can dynamically query inventory availability across locations—empowering faster decisions, smarter sourcing, and improved customer service.
• Clients can make proactive decisions with real-time insights, like re-routing orders, reallocating inventory and optimizing fulfillment based on warehouse capacity and movement trends.

“Having Reveal is a huge win for us,” said the IT Director from one of Synergy Logistics’ largest 3PL clients.

Empowering Non-Technical Users

Anish explained that the logistics industry, although it has a lot of data available to it, has struggled over the years to understand what parts of that data they need access to or what’s going to be meaningful within their operation.

Synergy Logistics has seen a shift in patterns post-COVID where it’s not only the warehouse managers, but all key stakeholders, who want to see warehouse statistics in terms of how the operation is performing.

Reveal puts the power of data into the hands of every Synergy Logistics customer—no technical experience required. From warehouse executives and marketing managers to administrative assistants, anyone can easily explore, analyze, and act on real-time insights, from number of damages and returns to actual efficiency and performance.

Warehouse Receipts Dashboard.

Every customer receives pre-built dashboards to get started quickly, followed by training for users who want to customize and expand their visualizations. These modifications are built in test environments, thoroughly reviewed, and then published to production, ensuring security and stability.

Reveal lets everyday users make data their own—intuitively and securely

Smitha Raphael, Chief Product and Delivery Officer, Synergy Logistics

“Our team looked at various tools and Reveal ticked all the boxes,” Anish added. “Reveal’s embedded analytics and flexibility elevates warehouse visibility and operational intelligence, helping us remain at the forefront of the warehouse technology industry.”

Get Started with Reveal Today

BOOK A PERSONALIZED DEMOBook a Personalized DemoWatch a DemoFREE TRIAL