Author
Casey Ciniello
Published posts 43
Deciding to buy? What to ask when picking the right Embedded Analytics vendor
Embedded analytics are powerful for adding value and stickiness to your desktop and mobile apps, and buying analytics from a third-party vendor can be the most efficient way to take advantage of the data your apps generate. Today there is a huge market of vendors offering application development tools and services, with many firms providing specialist analytics and visualization […]
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Build vs Buy Embedded Analytics: Comparing the Pros & Cons
AI has changed the build vs buy equation for embedded analytics, but not the way most teams expect. Building is faster to prototype than ever. It’s also harder to scale, govern, and cost-control than ever. For most SaaS products with customer-facing analytics, the math still favors buying, and the AI dimension makes that case stronger, not weaker.
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Embedded analytics are powerful for apps – why do you need them?
The apps you create, whether for mobile or desktop, generate huge amounts of data, both from user input and information collected passively. If your app can make use of this data in way that creates value for the end user, your app will be more “sticky” — a key differentiator in a highly competitive market. Many app developers are now […]
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