The embedded analytics build vs buy decision defines more than cost. It shapes product strategy, roadmap velocity, and customer adoption. Building promises control but comes with hidden costs, resource strain, and long-term technical debt. Buying accelerates time to market, delivers branded experiences, and ensures scalability without unpredictable pricing. For SaaS leaders, the real value lies in focusing internal teams on innovation while relying on proven platforms for analytics. Making the right decision safeguards ROI, strengthens retention, and positions your product to compete in markets where analytics is now a core expectation.

The apps you create, whether for mobile or desktop, generate huge amounts of data, both from user input and information collected passively. If your app can make use of this data in way that creates value for the end user, your app will be more “sticky” — a key differentiator in a highly competitive market. Many app developers are now […]